When we met Revolut, an ambitious Fintech brand, in 2015 they were three men in Canary Wharf looking to revolutionise the way consumers buy and use currency. They needed a stronger narrative as they moved towards retail launch.
We pulled together a team of brand and financial services specialists to assess the Revolut brand, competitors and the marketplace. We worked with the management team to assess options and refine the chosen brand proposition.
In the final phase of the project, we designed and developed a new tagline, proposition, narrative and message framework for the Revolut management team. We used this story to support Revolut closing its seed round funding. Nine months later, Revolut has over 300,000 customers worldwide.