Nikon Case Study image

Nikon

CHALLENGE

The European camera market is fiercely competitive with new entrants and substitutes arriving every year. An industry leader like Nikon only keeps its pre-eminent position through constant evolution and refinement of its brand positioning.

APPROACH

For over seven years we have been working in partnership with Nikon’s European communications team to refine and evolve its brand proposition and messaging. We researched and developed the narratives and trained the spokespeople and comms teams to deliver then.

DELIVERABLES

During our relationship our role has included the leadership of strategy workshops; the provision of brand positioning and messaging content; the management of PR academies; and the implementation of brand campaigns.

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