Two Digital Impact Award nominations for Brands2Life
London, 28 July 2017 – It’s been awards galore this week with Brands2Life receiving seven nominations from some of the most industry leading awards, including three PRWeek Awards and four at CorpComms Digi Awards. Following on from this, we’re pleased to share we have been nominated for a further two awards, this time at the Digital Impact Awards for our work with Gemalto – bringing our haul of nominations to nine.
Gemalto’s ‘Cyber Investigator Chronicles’ campaign received its fourth nomination this week in the Best Digital Communications as part of an integrated campaign category. This multi-channel campaign was centred around a 26-page comic that told the story of one organisation’s response to a breach, with social, influencer, digital and live events. This campaign exceeded all targets, achieving over 2.5 million opportunities-to-see across all digital and social activations and 54,000 click throughs to the campaign landing site over six weeks.
Our ‘Accelerating the Internet of Things in your business’ campaign with Gemalto has been shortlisted in the Best use of digital by sector – Technology, Media & Telecoms category. Our integrated campaign centred around a piece of prescriptive content, mapping a traditional customer journey around adding connectivity to their devices. The campaign exceeded its objectives, delivering leads into Gemalto’s pipeline while driving impressive reach and engagement across social, digital and traditional media.
“It is very satisfying to see how Brands2Life helps turn key business objectives into creative ideas that become full blown campaigns, delivering valuable leads to our pipeline. The campaigns also grew unprompted recognition of the Gemalto brand with our target decision makers in two key markets for us. Our marketing and sales teams worldwide continue to localise and draw on the campaign assets to trigger and progress customer discussions today.” – Tim Cawsey, head of branding and content, Gemalto.
The full Digital Impact Awards shortlist can be viewed here, with winners announced on 17 October.