A shortlist trio for Brands2Life at the B2B Marketing Awards
London, 21 August 2017 – Following a whopper nine award nominations at CorpComms Digi, Digital Impact and PRWeek awards, we are delighted to announce that we have been shortlisted three times at the B2B Marketing Awards. Now in its 13th year, the B2B Marketing Awards celebrate outstanding work throughout Europe, in the B2B marketing industry.
Shortlisted in both the Best SME targeted campaign and Best Integration of sales and marketing category, our ‘Accounts Done: Feel Awesome’ campaign with Intuit QuickBooks has received 10 nominations. This truly integrated campaign defined the new rules of marketing to small businesses. The results were driven through mainstream DRTV ad, out-of-home and radio campaign as well as a major two-day event for over 1,000 SMBs and accountants.
Our ‘Cyber Investigator Chronicles’ campaign, created with Gemalto, picked up a nomination in the Best use of social media category. At the heart of this multi-channel campaign was a 26-page comic, leveraged via social media and digital. It resulted in over 2.5 million opportunities-to-see across all digital and social activations and 54,000 visits were driven through to the campaign landing page, making it Gemalto’s best paid media campaign.
The full shortlist for the B2B Marketing Awards is available here, with the winners announced on 23 November.