A double nomination for Brands2Life at the Drum Social Buzz Awards
Following on from our shortlisting at the CorpComms Awards last week, we are thrilled to announce that we have been nominated at the Drum Social Buzz Awards for our work with Arup and LinkedIn. The Social Buzz Awards celebrates outstanding work in social media campaigns and strategies using social to communicate in creative and innovative ways.
Also nominated at the LinkedIn Marketing Awards, our ‘Deadline 2020’ campaign for Arup has been nominated in the ‘Best Professional Sector Social Media Strategy/Campaign’ category. Held every 2 years, the C40 Cities Climate Leadership Group (C4O) Mayors Summit brings together mayors from all over the world, and hundreds of urban and sustainability leaders. For the 2016 summit Arup worked with C40 Cities to produce “Deadline 2020”, the first significant roadmap for achieving the Paris Agreement. As we were tasked with driving awareness of, and traffic to the report amongst key audiences, we created owned and paid social content. It specifically targeted key audiences using LinkedIn’s job title and sector targeting and used striking imagery and messaging based on the Deadline 2020 report. As a result, this accounted for over half of all traffic driven to Arup’s campaign pages and the Deadline 2020 report.
Created with LinkedIn, our ‘You’re Better Than Buzzwords’ campaign has also been shortlisted in the ‘Best Professional Sector Social Media Strategy/Campaign’ category. Every January, LinkedIn releases a list of the most overused “buzzwords” found on LinkedIn profiles to help members understand how to stand out from the crowd, and encourage them to banish them from their profile. With a little help from history’s heroes, such as Queen Victoria and William Shakespeare, we demonstrated how even the most inspirational people sounded mediocre when described with Buzzwords. The campaign used social media to educate, drive and track profile edits and generated 130,000 views of the Buzzwords SlideShare, over 2,400 mentions on Twitter and more than 460 pieces of coverage, a 72% increase from 2016.
The full shortlist is available here and the winners will be announced on Wednesday 29 November.