Brands2Life wins at In2 SABRE Awards EMEA 2017
London, 25 April 2017 – Following last week’s awards nominations at the SABRE Awards, we are excited to announce that our work with Arup has won the ‘Best Use of LinkedIn’ category at the In2 SABRE Awards EMEA. In addition to this latest award win, our work with Nikon also received a certificate of excellence in the ‘Illustrations and Photography’ category. Run by the Holmes Report, the In2 SABRE Awards celebrate excellence in innovation and insights across social media, digital, data and analytics.
In 2016, Arup tasked Brands2Life with increasing traffic to it’s website via LinkedIn. By fostering deeper relationships with Arup’s teams we created tailored content to engage with audiences across markets including cities, energy, infrastructure and water. Using UTM (Urchin Tracking Module) to test and analyse the performance of our content, the results showed the approach delivered the largest gains Arup has seen to date, especially on our most strategically important channel: LinkedIn. Engagement with our LinkedIn content increased by 92% with traffic driven to the website increasing by 147%.
Our ‘Moment of Impact’ campaign, created with Nikon, received a certificate of excellence in the ‘Illustration and Photography’ category. Nikon sought to engage ‘real’ photographers by showcasing what could be achieved by using its more sophisticated cameras opposed to smartphones. By working with French mixed martial arts (MMA) world-champion Tom ‘Fire Kid’ Duquesnoy and pro UK sports photographer Tom Miles we pushed the fast-shooting capabilities of Nikon’s D500 to the limit, capturing scenes that would be otherwise impossible to see with the naked eye. The campaign was activated across 28 European markets with video content accruing over 600,000 views to date.