Brands2Life shortlisted at the LinkedIn Marketing Awards
London, 19 September 2017 – We are proud to announce our work with Arup has been shortlisted at the LinkedIn Marketing Awards in the ‘Most Innovative – Large Company’ category. Launched this year, the awards programme highlights stand-out work and celebrates brands who have successfully generated considerable business growth and opportunities via the platform.
Every two years, the C40 Cities Climate Leadership Group (C4O) Mayors Summit brings together mayors from all over the world, and hundreds of urban and sustainability leaders. For the December 2016 summit in Mexico City, Arup worked with C40 Cities to produce “Deadline 2020”, the first significant roadmap for achieving the Paris Agreement. Brands2Life was tasked with driving awareness of, and traffic to the report amongst key audiences.
Having delivered Deadline 2020 alongside C40 as part of a collaborative three year partnership, Arup had a unique opportunity to highlight the ways it can help public and private sectors work together to meet emission reduction targets though its integrated design solutions.
Using striking imagery and compelling messaging based on the Deadline 2020 report, we created owned and paid social content that targeted key audiences using LinkedIn’s job title and sector targeting. As a result, this accounted for over half of all traffic driven to Arup’s campaign pages and the Deadline 2020 report.
The winners will be announced on 9th October and the full shortlist is available to view here.
You can also vote for the People’s Choice Award by selecting the campaign that you think embodies the best in B2B marketing. The People’s Choice Award winner will be the finalist with the most votes. Cast your vote for Arup here.