Brands2Life scoops up three nominations at the SABRE Awards EMEA 2017
London, 18th April 2017 – Following on from our three nominations at the Drum Marketing Awards last week, we are thrilled to be shortlisted three times at the SABRE Awards EMEA 2017, Europes premier communications award programme celebrating superior achievements in Branding Reputation & Engagement.
Nominated in the Publicity Stunt category, our ‘Bouncingham Castle’ campaign with King provided an immersive experience into the world of Candy Crush Jelly Saga which sought to raise awareness and highlight the unique game features. More than 4,000 people bounced on the castle with the campaign generating over 11,000 social media shares and 106 pieces of coverage with a reach of three million.
Now receiving its sixth nomination, our award-winning ‘#AccountsDone’ campaign with Intuit Quickbooks has been shortlisted in the Integrated Marketing category. This campaign stretched beyond the bounds of traditional PR to encompass social, digital, TV, press and outdoor media platforms, resulting in sales numbers previously unheard of.
Nominated in the Web-Based Business category, our ‘Better Family Life Index’ campaign created with uSwitch, looked to highlight the best and worst places to raise a family in the UK. A first of its kind, we combined government data with new consumer research and examined which areas of Britain have the best and worst quality of life for families. Together with the in-house team we built a landing page, downloadable link to the Index and case study video content. The campaign secured 172 pieces of coverage, the index was downloaded 7,000 times and the video had over 80,000 views.
The full SABRES Awards EMEA 2017 shortlist is available here, and the winners will be announced on 23rd May.