Brands2Life receives triple nomination at the PRWeek Awards 2017
London, 27 July 2017 – Following on from our four nominations at the CorpComms Digi Awards this week, we are delighted to announce another bumper crop of award nominations. Our work with LinkedIn, Intuit QuickBooks and Gemalto have been nominated at the PRWeek Awards, the UK’s premier communications awards programme, celebrating excellence and innovative marketing communications.
LinkedIn’s multi-award winning, flagship global communications campaign ‘Bring In Your Parents’ has been shortlisted in the City & Corporate Communications category. Now in it’s fourth year, the socially-led campaign, supported by PR, resulted in 3.1M views of the hero video, 350+ pieces of coverage across 18 markets and numerous ‘social firsts’, making the campaign its most successful yet.
Nominated in the Best Integrated Campaign category our ‘Accounts Done: Feel Awesome’ campaign with Intuit QuickBooks stretched well beyond traditional PR. This truly integrated campaign delivered a mainstream DRTV ad, out-of-home and radio campaign as well as a major two-day event for over 1,000 small businesses and accountants. Overall this campaign resulted in surpassed targets and outstanding results.
Finally, our ‘Cyber Investigator Chronicles’ campaign created with Gemalto, has been shortlisted in the B2B Campaign category, following three nominations at the CorpComms Digi Awards. This creative graphic-novel was amplified through social media and digital driving 54,000 visits to the campaign landing page and over 7,000 webchat views. This campaign was Gemalto’s most successful to date, with extremely strong reach and engagement.
The full PRWeek Awards shortlist is available here and the awards ceremony will take place on 18 October.