Brands2Life receives triple nomination at the Drum Marketing Awards
London, 13th April 2017 – We are delighted to announce that Brands2Life has been shortlisted three times at the Drum Marketing Awards for our work with Appletiser, LinkedIn and Match.
Shortlisted for Sponsorship Strategy of the Year, our sponsorship activation campaign with Appletiser, ‘Through the Decades’ was designed to effectively mark Appletiser’s 50th year and simultaneously promote the brand’s second year of sponsoring Ascot Racecourse as the ‘Official Soft Drink’. Spanning from experiential and sampling through to social and PR, the campaign resulted in over 110 pieces of coverage with 4 million in social reach, and over 19,000 samples of Appletiser distributed.
Our multi-award winning campaign with LinkedIn’s, ‘Bring In Your Parents’ (BIYP) also received a nomination for Digital Strategy of the Year. The socially-led campaign, now in its fourth year, bridged the gap between parents and their children in the working world. LinkedIn’s flagship consumer communications campaign amassed over 350 pieces of global coverage, across 18 markets, 3.1million video views and numerous ‘social firsts’ which helped make it the most successful BIYP to date.
Finally, our ‘Jump on Board the Datemaster Bus’, campaign created with Match’s in-house team, was also shortlisted for the B2C Strategy/Campaign of the Year. This unique dating event gave time-poor singles the opportunity to combine their daily commute with the search for love. Additionally, the campaign drove consideration and trial of Match while highlighting its extensive events programme.
To view the full shortlist click here. Winners will be announced on 30 May.