Latest from Twitter

We're looking for AEs. Opportunities in both our consumer & corporate teams, email kelly.hopkins[@]brands2life.com to find out more

Today we're with @emcuki @volterrapartner & @reformthinktank talking about a route to sustain universal healthcare in the UK #NHSdatareform

Interested in a flatpack home for £50k? Read about (cl) Arup's involvement in the WikiHouse in the Evening Standard standard.co.uk/news/uk/inside…

Have the @CoopParty's latest policies been inspired by Vanilla Ice? Our @annaschav gives her view on @TotalPolitics bit.ly/1uocgtv

We'll be at the launch of #coopcapital this evening to hear from @SteveReedMP and @GarethThomasMP about new business models for London

Our brand-new visual identity and website launches this morning – bit.ly/1A1gdUP. It’s all about Business Impact.

Our brand-new visual identity and website goes live this morning – bit.ly/b2lwebsite. It’s all about Business Impact.

Many congratulations to all of those who were promoted today. Looking forward to promoting more of our talented B2Lers in the coming months

Another birthday in the B2L office today. Happy Birthday @Vikiibell. We hope you enjoy the birthday cake! pic.twitter.com/MftlQSNgBu

Thank you for coming in today @perceptivecomms we really enjoyed your talk. Hope to see you again soon

Enjoying some birthday celebrations in the office with chocolate cake for our Director of Marketing @sassle78 pic.twitter.com/PMZmXxABu9

One person was quite dry at the end...but not for long! #ALSIceBucketChallenge bit.ly/VHWfkA and from behind bit.ly/1rqcly4

Want to see how @csjthinktank and @IPPR set the agenda for family policy? Check out our Storify: bit.ly/1oXRvEn

Big thank you to the @Telegraph's @stephenkb for sharing his insights on political journalism at our weekly Thursday Lunch initiative today

It's the return of (cl) @RentokilUK's pop-up #Pestaurant today! And it's bigger, better & buggier than ever before! pic.twitter.com/UYnWnWMVGk

Influential think tank, @Policy_Exchange, has launched a controversial report on non-medical treatments in the #NHS dailym.ai/1uWp9Nd

Enjoying some sweet treats in the office today as part of our charity bake sale for @actnforchildren's #ByteNight pic.twitter.com/3ohQWvT3JO

We've made a Storify to show how @iealondon has been setting the agenda on housing policy this week bit.ly/1rdheub

Visit us on Twitter...

Idea to Impact

We have always developed and delivered great PR campaigns. In the past, sometimes, once we’d done them, our client would say “That was so good - we should have adapted that idea for our big show or our advertising campaign.” We didn’t want to hear that again.

So we developed our From Idea to Impact campaign planning and implementation methodology. This approach gives us the ‘glue’ that binds together our multi-disciplinary campaigns and provides the common language for our clients and staff.

Based on a four step process – Insight, Idea, Integrate, Impact – the methodology ensures that we come up with world-beating ideas and campaigns and client teams in all departments and all around the world get the chance to use the idea and content for their own purposes.

In a world where comms teams are wrestling with the challenge of executing truly integrated campaigns, we think we have the answer.

Insight

We don’t rely on assumptions or visceral instincts when it comes to understanding a communications task. We get close to the people that matter to understand what impacts them. From spending time in the shop, to trawling through online forums or visiting a user group, we invest the time to find out exactly what is needed to bring your brand to life. We’re always looking for the insight no-one else has found.

Idea

We carefully distil down discoveries to reach the killer insight that inspires a crowd-stopping idea. Using a series of filters from brand fit and emerging trends to audience touchpoints, we determine the most powerful channels and execution strategy. Then we put in place a truly integrated plan that focuses on delivering the best possible, most sustained return-on-investment possible.

This is the point when we socialise the campaign concepts all across the organisation so we are able to adapt the raw materials for all kinds of usage – internal comms, marketing, events.

Integrate

We have multiple skill-sets under one roof – PR, digital, social, marketing, public affairs, sponsorship and internal comms. Our clients have many more besides them. Our goal is bring all these together in one integrated campaign so that they’re more than the sum of their parts.

Impact

Then our teams go to work. And, as our customer satisfaction survey results demonstrate, we are more committed to results than any other agency. We commit to the metrics that matter – media coverage, increased web traffic, Twitter followers and, increasingly, sales leads – for every campaign. We meet – and beat – them time and again.

For us – and our clients - Business Impact is everything.