Introducing a new company, brand, product or service needs to have maximum impact on all audiences, especially the media, influencers and social media communities.
We organise launches of all shapes and sizes every week of the year. One of our biggest, Nokia “Big Hands”, spanned seven city centres in Europe reaching over 3 million people and was named by the Holmes Report as Publicity Stunt of the Year at the EMEA (Silver) SABRE Awards in 2012.
Product launches have multiple elements, including pre-launch whisper placements in the blogosphere, ‘first-looks’, the commercial launch and reviews. We have proven experience of taking products through the entire launch cycle and use the latest monitoring tools to enable real-time reporting on campaign success.
If a campaign doesn’t have a strong news hook, our creativity really comes into play. Working with our client we create an unstoppable idea which cuts through the noise and puts the client’s message directly in front of its audience.
In addition to product launches, we have extensive experience of re-positioning and launching companies in the European market. Brands2Life’s corporate and brand messaging expertise ensures companies have a strong platform which works for all internal and external stakeholders of the business.