One-Stop Shop
We provide clients with access to all the PR and communications services they need under one roof. Our approach offers clients both best-in-class expertise and an integrated team at the same time.
In addition to PR, our services include: conference speaker placement, crisis & issues management, experiential and events, social media, sponsorship and public affairs. Our results-oriented culture, focused on the bottom line, ensures everything we do is aligned closely with clients’ business goals.
A successful campaign starts with a strong proposition – what makes a brand different?
We help our clients work through the implications of change and come out stronger on the other side with a narrative that really speaks to the audience. The catalyst might be a re-positioning, a new product launch or reaching out to a new market.
Brands2Life’s proven methodology helps develop brand values and DNA, corporate identity, proposition, narrative and message development. We create multi-purpose content which can be used across all internal and external communications channels.
We’ve been helping SHL position itself as an expert in measurement which helps organisations understand employee potential to improve performance.
Developing brand campaigns, including thought-leadership, are a real strength of Brands2Life. In recent years our campaigns have been nominated for many industry awards, including campaigns for Carbon Trust, Cognizant, Micro Focus, RS Components, Sharp and T-Mobile.
We help clients uncover the topical, societal or business issues which have the most impact on their audience to gain stronger brand resonance within the market place. We identify the most appropriate perspective to have on the issue; and the best partners – including business school and research companies – to align themselves with. The message is then communicated to audiences through social and digital media; events; conferences; media relations; and direct mail.
ROI on brand campaigns can be generated beyond press coverage using social media and digital tools. Online content, including microsites, attract and capture customer enquiries and social media channels and communities are created that drive conversations.
Broadcast – TV and radio – is a key element in amplifying the message of a communications campaign. Our in-house production team has experience in creating high-impact visual content for brands of all sizes.
Brands2Life consultants have strong relationships with the broadcast newsdesks, key producers and production houses across the UK. Additionally, we have a panel of professional broadcasters for consultancy and training to ensure our video communications are reaching the right audience.
NCR is at the heart of the consumer experience, whether that’s retail, banking, hospitality or travel. Appointed in mid-2011, Brands2Life is tasked with changing the perception of NCR to a digital, services-led leader via national, broadcast, trade, vertical and social media.
Our From Idea to IMPACT methodology ensures that all campaigns are based on genuine insights and research which helps bring brands to life.
Using a mixture of traditional and online research tools we develop extensive knowledge and understanding of our clients’ market and target audience. This rigor ensures we develop ideas that effectively communicate a brand’s message to its audience.
Campaign planning at Brands2Life is highly collaborative, not only involving the account team and clients, but where possible we include third parties to gain an external view of the situation.
Brands2Life was tasked by John Lewis with delivering in-depth features and quality news coverage for its Home department, positioning the retailer as the home of inspiration for interiors.
When companies hit a major problem – redundancies, criminal prosecution, a product recall or a negative media programme – expert advice is needed to ensure the crisis is handled without the brand being affected and to help steer pro-active communications through more prominent industry news.
Brands2Life’s senior consultants have extensive experience of working with clients of all sizes to plan for and manage their way through crises. We work with clients to agree positioning on key issues and undertake on-going monitoring, including social media, to ensure developments are picked up as soon as they occur.
Brands2Life has acted as EMEA lead agency for Unisys since 2010, providing a fully outsourced agency management service.
Recognising the need for digital content to be at the heart of all communications campaigns, we have an in-house digital marketing team responsible for developing high-quality digital assets to extend campaign reach.
Our services include:
• Social media applications and content development
• Web design and development
• Mobile site design and development
• Mobile applications
• Print design and marketing collateral
• Video and audio production
• SEM and SEO
• Message creation and copywriting
For more information on rarefaction, or to see examples of our digital work, visit www.rarefaction-marketing.com.
Brands2Life works with Sony EMEA to create digital content that is used across 19 core markets in EMEA and to monitor all social conversations about the brand and its products.
We are experts at acting as a regional communications “hub” and at any one time perform this role for at least 20 of our clients. We have deep understanding of how to build a campaign for execution across multiple regions, channels, and even agencies. We help clients’ messages scale internationally, increase local campaign effectiveness, and maintain a regular content flow to country teams.
Our typical hub services include: strategy and planning; campaign and programme management; measuring, monitoring and reporting.
Epson retains Brands2Life as both its European social media agency and its UK PR and social agency.
Building an international communications network which not only gels, but also produces outstanding campaign performance data, is one of the biggest challenges faced by all international brands. Based on decades of experience of building PR networks from the ground up, Brands2Life have developed the management processes, measurement dashboards and skills for leading international teams to make create campaigns with impact.
Our capabilities are scalable dependent on client need from “low touch” performance reporting through to fully outsourced budget and agency management.
Nikon wanted to find a way to engage with people online on a local country level whilst maintaining brand integrity across the region.
Introducing a new company, brand, product or service needs to have maximum impact on all audiences, especially the media, influencers and social media communities.
We organise launches of all shapes and sizes every week of the year. One of our biggest, Nokia “Big Hands”, spanned seven city centres in Europe reaching over 3 million people and was named by the Holmes Report as Publicity Stunt of the Year at the EMEA (Silver) SABRE Awards in 2012.
Product launches have multiple elements, including pre-launch whisper placements in the blogosphere, ‘first-looks’, the commercial launch and reviews. We have proven experience of taking products through the entire launch cycle and use the latest monitoring tools to enable real-time reporting on campaign success.
If a campaign doesn’t have a strong news hook, our creativity really comes into play. Working with our client we create an unstoppable idea which cuts through the noise and puts the client’s message directly in front of its audience.
In addition to product launches, we have extensive experience of re-positioning and launching companies in the European market. Brands2Life’s corporate and brand messaging expertise ensures companies have a strong platform which works for all internal and external stakeholders of the business.
Brands2Life created a ‘remarkable’ European launch event for Nikon’s revolutionary new camera system, the Nikon 1.
With social media playing an increasing role in reporting, events need to be monitored as they unfold rather than after the fact. Using a range of on- and offline tools, we are able to anticipate issues or events that may affect our clients and help avoid them.
We offer clients bespoke measurement and reporting solutions which include desk-based analysis; online monitoring tools, such as Sysomos; and third party solutions including Precise and Metrica. Our metrics depend on client requirements and range from OTS, CPM and Share-of-Voice to web traffic, friends and followers.
In addition to measuring, monitoring and reporting on our campaigns, we have extensive experience of monitoring ROI on behalf of agency networks for clients.
A consumer electronics client suffered a hack attack on one of its user networks in which over 100 million users’ data was stolen.
Building relationships with journalists can help amplify corporate reputation, communicate to specific audiences in a way to stand out from your competitors, enhance a brand’s reputation, and help gain – and strengthen – customer relationships.
We work with clients at all levels of the business – products managers through to country managers and CEOs – to prepare for their role as spokespeople. From introductory sessions on understanding the needs of journalists and what controlled communications are, to sessions on crisis management and interview techniques, our messaging training fosters effective relationships between a brand and their media.
Brand2Life runs the corporate European programme for NetJets Europe focusing on their aspiration of environmental leadership.
Over the last few years, the PR industry has seen a shift from generating media coverage to driving tangible customer interaction using social media. PR drives sales. Our campaigns integrate PR with digital marketing and advertising to impact clients’ bottom-line results.
Brands2Life’s experience of PR as a sales support tool includes: generating over 1000 C-Suite enquiries for our enterprise clients; selling holidays, training courses and phone tariffs for consumer clients; and building 100,000+ followers for individual client communities and blogs.
Brands2Life supports Halfords’ major product launches and campaigns, as well as boosting customer relationships through Facebook and Twitter.
Brands2Life has an in-house digital team which delivers a full set of social media services for both consumer and business brands. Our dedication to all things digital doesn’t stop with our social media experts…all Brands2Life consultants are trained in social media via a Digital Diploma scheme to provide clients with the support they need.
Social media management is approximately 15% of our revenues today. Services include: strategy and planning; policies and process; tools and training; community set-up and management; and monitoring. In the past year, our campaigns have included a global B2B strategy study for a digital security firm, the creation of a full EMEA digital and social strategy for a printer firm, and the social launch of a hip London restaurant.
Brands2Life researched, designed and executed a global social media strategy that could support Gemalto’s sales and marketing activities around the world.
Our consultants have experience of running a wide range of sponsorships from music through to arts and sport. We find properties and help clients to run and promote them. Most of our work has been in the UK although, in the past year, we have promoted client sponsorships across Europe using the Oriella PR Network.
Brands2Life were tasked with raising awareness of, and customer engagement in, T-Mobile’s sponsorship of UNICEF’s Soccer Aid match.